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Boombook
Ad campaign / Ukraine
Youtube, Facebool, Instagram, Tik-Tok
Boombook is a store of amazing books from around the world with stories that you can feel, hear and smell.
The task
To create a series of commercials for advertising in social networks, reflecting the store’s concept and its positioning.
The idea
The kids leafed through the books’ pages and realized in front of our eyes stories that can be not only read, but also listened to, looked at, touched. These are easy adventures for a child (and not only) to dive into and come to life from the first page. This thesis was the basis of the idea for the videos: bringing books to life.
How we did it:
Patsany worked with animation, because of which we revealed the world of each of the books we chose to shoot. Butterflies, stars, lions, monkeys, flowers, zebras - all the characters of the stories came to life with the help of motion. And as the classics said, the amazing motion needs an amazing motion designer. That's why Patsany made another cool collab by the end of 2021 - with Maria Oz (@dukhovnoe_litso). She helped to bring everything we had in mind through animation and more.
The main characters in the videos were children. We had a not-so-boyishly cute shoot in which the three- and five-year-old actors and actresses flipped through books, listened to the director's instructions, and produced the kind of emotions that amused the whole kid's part of the team.

As a result, Anechka, Savko, and Nina, along with the animated characters from the books, brought our idea to life. Each of the three videos begins with the phrase "One day, Anechka/Savko/Nina sat down to read a book," and it's true. That's how it was.
The idea behind the voiceover was to represent what was being conveyed by the animation phonetically. We see that a butterfly flies, and therefore we convey the sounds of its flight using voice.

Thus, we noticed the two main components of the reels (video and audio) intensified the atmosphere of each story and further reflected the main message of Boombook: a store of amazing books.
The clips were voiced by Sasha Koltsova, vocalist of the band «Krykhitka» who imitated sounds of wind, flowers, monkeys, meteorites, zebras, lions, and stars for three hours. Even our creative director joined in voicing one of the characters.

Watch the clips and guess who he's so masterful at sound imitating.
As a result, we got three vividly funny videos that wonderfully bring out the idea of Boombook's amazing books.
Campaign
results
Google
x 5
Organic search went up
x 3
organic traffic to the site went up
+ 21%
increase in conversions to purchase on the site
Instagram
one in 7 users
watched the videos to the end
$0,09
the cost per click to the site
YOUTUBE
45699 views
watched the videos to the end
$0,3
watched the videos to the end
TIKTOK
one in 11 users
cared until the end
$0,004
the cost per click was
between 75 000 and 534 000
The videos garnered
Project Team:
Boombook
Founder: Maryna Savenko
Marketing Director: Evgeny Zingerman
Patsany Agency
Creative Director: Dimitry Iatsyna
Strategic Director: Evgeny Zingerman
Strategist: Maria Vasilenko
Copywriter: Sasha Faina
Production team
Founder: Marina Savenko
Producer: Andrii Provotar
DOP: Yevgen Kozeko
MUA: Anastasia Fedorenko
Rental: Because Film Rental
Lizar
Бренд стратегія / Україна
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